Industries / Legal Services
Google review management for law firms and legal consultants
A law firm's reply is read by future clients — and must never say more about a matter than the reviewer did.
Law firms need reviews to win clients, but a reply that confirms someone is a client or discusses their matter can breach confidentiality. Firstcliq lets a firm write its own approved wording with Template mode, set every reply to manual approval, and hold all one and two star reviews for a partner to decide — while the AI is instructed never to add any detail that was not in the review.
Every word of a reply is a professional risk
A grateful client and an unhappy one can both mention their case. The reply to either should thank or acknowledge them without confirming the relationship or adding anything about the matter.
- Replies must not confirm who is a client or discuss a matter
- Unhappy reviews often concern fees or outcomes
- Prospective clients judge the firm's judgement by its replies
An example review, and what happens to it
“Clear advice, quick answers and they explained every step. Highly recommended.”
The reply it posts
Thank you for taking the time to leave this review. Clear communication is something our whole team works hard at, and we are grateful for your kind words.
The reply thanks the reviewer without mentioning any matter, service or outcome — the reviewer did not, so neither does the reply.
The topics that dominate in legal services
Every review is tagged against a fixed list of topics — including the ones above — so you can see what people actually keep mentioning rather than guessing.
Your wording, your approval
Template mode posts only text you have written and approved, and manual approval means nothing is posted until someone opens it. Use them together and no reply leaves the firm unread.
See exactly how it worksSetting up a law firm
Start conservative and loosen only what you are comfortable with.
- 1
Start with manual approval
Set the reply delay to manual approval. Every draft is still written, so a partner is editing rather than writing from scratch.
- 2
Write neutral templates
Thank the reviewer and invite them to contact the office directly. No reference to services, matters or outcomes.
- 3
Route held reviews to a partner
One and two star reviews are escalated to the person you nominate. Choose whoever is authorised to speak for the firm.
- 4
Check your bar or regulator's rules
Some regulators have rules on testimonials and client confidentiality. Your settings should follow them; Firstcliq is not legal advice.
Questions from legal services
Can we stop replies from mentioning a client's case?
Use Template mode so only your approved wording is posted, and manual approval so nothing goes out unread. The AI is also instructed never to add a detail that was not in the review.
Can a partner approve every reply?
Yes. Set the reply delay to manual approval and nothing is posted without someone opening it first.
Is Firstcliq legal advice on what we may say?
No. Check your regulator's rules on client confidentiality and testimonials, and set your templates to follow them.
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