Industries / Travel & Tours
Google review management for tour operators and travel agencies
Your travellers come from everywhere and review in their own language — often before they have even flown home.
Tour and travel reviews are written by visitors from many countries, in many languages, usually naming the guide or driver. Firstcliq answers each review in the language it was written in, thanks the guide when the traveller names them, and holds one and two star reviews about pickups, cancellations or refunds for your operations team.
Many languages, one guide's name, one bad pickup
A five-star review in German praising a guide and a two-star review in French about a late pickup both need an answer — and your team may read neither language.
- Reviews arrive in many languages
- Travellers name guides and drivers
- Pickups, cancellations and refunds drive complaints
An example review, and what happens to it
“Unser Guide Yusuf war fantastisch – lustig, geduldig und hat tolle Fotos gemacht.”
The reply it posts
Vielen Dank, Thomas! Wir geben Ihr Lob gern an Yusuf weiter und freuen uns, dass Ihnen die Tour und die Fotos gefallen haben.
Thomas wrote in German, so the reply is in German, and it thanks Yusuf because Thomas named him.
The topics that dominate in travel & tours
Every review is tagged against a fixed list of topics — including the ones above — so you can see what people actually keep mentioning rather than guessing.
Every traveller answered in their own language
Each review is answered in the language it was written in, right-to-left included. Set a primary and secondary language, and decide whether others are answered automatically or held for you.
See exactly how it worksSetting up a tour or travel business
Four settings for a business whose customers are always on the move.
- 1
Escalate to operations
Pickup and cancellation complaints need whoever runs the schedule. Route held reviews to them.
- 2
Allow other languages to be answered automatically
If you trust it, let reviews in languages beyond your two main ones be answered rather than held.
- 3
Share the review link at the end of the tour
The guide's goodbye is the moment. The review page offers everyone the Google link.
- 4
Track competitors on your main keywords
See who ranks for searches like your main tours in your area, and how their ratings move.
Questions from travel & tours
Can it reply in German, French or Russian?
Each review is answered in the language it was written in. You choose whether languages beyond your primary and secondary are answered automatically or held.
Does it cover TripAdvisor or Viator?
No. Firstcliq works with Google reviews on your Google Business Profile only.
Will a reply promise a refund for a cancelled tour?
The AI is instructed never to promise a refund, discount or concession the business has not offered, and one and two star reviews are held for a person.
Other industries
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